Privacy Policy

1. Who We Are

This website is operated by SFS MK Ltd (company number 16126132), a company registered in England and Wales, trading as Milton Keynes Real Estate ("we", "us", "our"). Our registered office is Suite C, 5 Stratford Road, Wolverton, Milton Keynes, England, MK12 5LJ. We operate a free property listing platform that connects property sellers and landlords with buyers and renters. Our website is miltonkeynesrealestate.com and you can contact us at hello@miltonkeynesrealestate.com.

2. What Data We Collect

We collect the following personal data when you use our platform:

• Name and email address (when you register or enquire)
• Phone number (if provided voluntarily)
• Property listing details (address, photos, price, description)
• Messages sent through our enquiry forms
• Usage data (pages visited, browser type) via cookies and local storage — we do not store your IP address

3. How We Use Your Data

We use your data to:

• Operate and improve our platform
• Display your property listings to prospective buyers and renters
• Forward enquiries from potential buyers/renters to you
• Send service-related communications (e.g. listing confirmations)
• Forward enquiries you send via the local services directory to the relevant independent business
• Comply with legal obligations

4. Legal Basis for Processing

We process your data on the basis of contract performance (to provide our services), legitimate interests (to improve and secure the platform), and your consent where applicable. We do not sell your personal data to third parties.

5. Data Sharing

We do not sell or rent your personal data. We may share data with trusted third-party providers who help us operate the platform (e.g. hosting providers), who are bound by strict data processing agreements. We may also disclose data if required by law.

6. Cookies

We use three categories of cookies and local storage: essential (required to run the site), analytics (first-party analytics and Google Analytics 4 to understand how the site is used), and marketing (Meta Pixel and Google Ads conversion tracking, only when enabled and only with your marketing consent). We do not store your IP address. You can accept or reject each category at any time via the cookie banner, and change your preferences later from the cookie settings link. See our Cookie Policy for full details.

7. Data Retention

We retain your personal data for as long as your account is active or as needed to provide our services. If you delete your account or request erasure, we will remove your data within 30 days, except where retention is required by law.

8. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data ("right to be forgotten")
• Object to or restrict processing of your data
• Data portability
• Lodge a complaint with the ICO (ico.org.uk)

To exercise any of these rights, please contact us at hello@miltonkeynesrealestate.com.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page with a revised date.

10. Contact

For any privacy-related questions, please contact us at hello@miltonkeynesrealestate.com.